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How to get to the other side

[2023-03-16]  From yangcheng electronic

Relying on the most comprehensive and powerful local auto industry chain in the world, local auto companies still have a lot of operating space in reducing costs and increasing efficiency. China's auto market has become a mess. Almost all new car makers, traditional self owned brands, and joint venture brands have lost their heads and joined the army of price reduction and sales volume assurance, except for two sober "aliens": the ideal of continuous booming sales means that "lithium carbonate will be greatly reduced no matter how", but "the price of ideal cars will not be reduced", Although the second generation models such as ET5 are gradually on the market, Weilai has repeatedly made small-scale promotions, but it has repeatedly reiterated that it will not reduce the price. In this magical moment when the smoke of gunpowder is everywhere and the manufacturers are fighting bloody battles, the persistence of ideal and Weilai in the price system is particularly valuable. However, there is a dilemma in front of the auto companies: if the auto companies that do not have a foothold in the high-end and can not provide excellent experience do not join the price war, once they collapse in sales, they will lose the valuable lifeline of "cash flow". However, if there is no effective cost control means, the harder the price war is fought, the faster and worse it will die. More and more heads of local electric vehicle enterprises are beginning to echo the solemn words of Shen Hui, the head of Weima Motor, who sold at the beginning of the year and still walked on the edge of life and death: live, live like cattle. To survive this round of price war, the only thing that local auto companies can rely on is to reduce costs and increase efficiency through various cost control measures. "Less loss" is the most pragmatic goal of BYD and all local auto companies beyond the ideal.

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